BuyBack Program
Talk to your customer base; it's inexpensive and generates a tremendous response. This is MOST cost effective form of advertising period. These are your customers, they know you and have already established a relationship with you that they trust. Your customer receives a basic buy back letter which includes their variable (year, make and model). The piece has manufacturer legitimacy and emphasizes the need for their vehicle.

The structure of the letter is straightforward but can be altered and used as a Conquest letter. It's the simplicity of the piece that draws your customer back.

Bankruptcy Program
Reach eager new customers that await the chance to rebuild their credit. Using the most up-to-date list of discharged BKs within the area you predetermine, a thoughtful, enticing letter is sent acknowledging their triumph and extending an offer re-establish good credit.

New Creations
Customize your next campaign. Send fresh, strong creative, along with highlighting your company's qualities and trigger messages. We have a talented group of experienced graphic artists and writers to present a seamless message and collateral for support. Through these efforts, we can create your ideal mailer to reach your ideal customer.

Product Introductions
Showcase new and improved products or services to the marketplace. Direct Innovations specializes in product launches. We create complete advertising campaigns to launch your product or service, emphasizing benefits and drawing in right prospects.

Newsletters
Let your customers know what's going on with your company: use a coupon for new services, add value to your company's ongoing promotions, meet the new faces, highlight internal changes, upgrades and milestones. Let customers know about your community involvement as a team and as individuals, recognize business accomplishments and awards, add a Children's Corner, recipe column or interesting tips with an employee by line; depending on the content your customers will live with this coffee table piece for a month.

Hispanic Mailers
Target the fastest growing consumer group using a number of bilingual pieces or take advantage of our accurate translating services. We offer up-to-date lists with Hispanic surnames and confirmed Spanish-speaking households.

Conquest Mailers
Beat out the competition, target customers with rival brands and your competition. Mailers specifically highlighting your need for what this conquest customer has and qualities they are looking for in their purchase.

Dealer Power2
Integrating the technologies of email, direct mail, telephony and internet, this program is designed to attract new customers, target your lost customers, and improve the retention of those you already have. The marriage of these powerful tools and resources provide the strongest Service Marketing performance of any program within the industry and gives you 100% coverage over YOUR market area. It is by far, the most advanced, complete Service Marketing solution available today.

The Dealer Power2 Program is used at the AutoNation, VanTyle, Sonic and Group One stores as well as many multi-point stores.

http://dealerpowerpro.com/

Four for Three Program
Use the freshest data to reach new customers that are approaching major milestones in their lives and entering a new buying cycle: New Homeowners, New & Expecting Mothers, those Terminating Leases and those emerging from Bankruptcy. A personable letter arrives that first recognizes their accomplishment, congratulates them and finally presents an exclusive offer, from your company, designed around that transitional life moment. This 90-day program is a straightforward way to stay on your new customers' minds. Making your company the first they think of when they are ready to buy.