How do you make your marketing message stand out?
Campaign URLs & Personalized URLs (affectionately known as cURLs and pURLs) are an integrated marketing tool that track your marketing results and effectiveness in quantifiable ways.
The average homeowner receives approximately 15 pieces of mail a day.
By the time they arrive at their home, they are likely to have sorted their mail, decided what is or isn’t trash, and set the mail they want to keep aside. We have a solution to make your mail or email pieces one of the kept ones by bringing it to the next level! It’s called Personalized URLs, otherwise known simply as pURL.
The postcard/email piece containing a URL has the individual’s first and last name in it. For example: www.firstnamelastname.companyname.com. This then directs the individual to a VIP landing page that can visit for an exclusive and personalized offer. This not only drives more traffic to your website, but the response rate of your mailing and/or email campaign triples! Applicants for your company can visit a site with a specific promotion or offer with their name all over it! And the best part is: pURL allows you to track and measure your campaign results all in real time!
At Direct Innovations, we like to summarize the definition and function of Personalized URLs through three phases: Attract, Interact, and React. These processes efficiently link your clients’ direct mail and internet response channels.
If you take advantage of Direct Innovations pURL technology with your next direct mail campaign, we will provide you with:
- A License: to use the pURL software
- A Dashboard: access all reporting and to up-to-date analytics such as the name of the person, date, time, email address, home address, phone number, and more!
- Domain Names: all the names of your target prospects in the URLs
- Hosting: for the domain names
- A Campaign Design: branded and catered to your vision
- Several Personalized Options
- On-Going Customer Support: customer satisfaction is our priority
